Sweden, Facebook, and Fast Feedback
There is a large gap in our ability to think about complicated issues: the feedback cycle.
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Apr 28, 2020
Marketing During the Pandemic
How should we think about marketing during this crisis?
Apr 21, 2020
Models versus Experiments
Despite the valuable insights provided by many models, we need to remember that they cannot predict the future with complete accuracy.
Apr 14, 2020
Customer Heterogeneity
How impactful is customer heterogeneity?
Apr 7, 2020
Metrics and Goals
But as soon as the government changed those metrics into goals, the participants — lured by incentives — shifted their behavior. We can no l
Mar 31, 2020
Infections, False Positives, and Personalization
Two western European nations with fatality rates that differ by more than an order of magnitude. How? And why?
Mar 25, 2020
Pandemics and Plagiarism
When business leaders talk about copying corporate best practices, they usually end up cloning the obvious features.
Mar 17, 2020
Coronavirus and Cohorts
Why were (non-medically trained) venture capitalists one of the first groups to express alarm about COVID-19?
Mar 10, 2020
Bloomberg and What Advertising Does
If advertising is so effective, why didn’t Bloomberg — who spent extraordinary sums on his candidacy — rise to the top of the field?
Mar 2, 2020
Corona — The Beer and Virus
If the coronavirus could kill you and the people close to you, is it still okay to bring Corona beer to social events?
Feb 25, 2020
Transparency and Customer-Based Corporate Valuation
Every analyst on the planet would love to see enough of Google’s data to understand how their “other” businesses are really doing.
Feb 11, 2020
Spotify and Podcasts
Will Spotify’s plan work, and what might this strategy mean for marketers?
Feb 4, 2020
Super Bowl and Adjacency
Does the CONTENT placed next to your ad have any impact on value?
Jan 28, 2020
Concerts, Zoom, and Real Fidelity
Why are people willing to pay so much money to attend concerts?
Jan 21, 2020
Brand Awareness, Royal Sussex, and Casper
Can the Sussexes generate equivalent (or greater) wealth by pursuing new opportunities?
Jan 14, 2020
Advertising, Propaganda, and De-radicalization
What can marketers learn from the world of digital propaganda?
Jan 7, 2020
New York Times, Location Tracking, and Privacy
Who is responsible for the sale of our private location information?
Dec 17, 2019
Tesla, Cybertruck, Market Research, and Sizzle
Do People WANT a Bulletproof Truck?
Dec 10, 2019
Peloton, Popeyes, and Viral Advertising
How did the wheels come off this holiday ad campaign?
Dec 3, 2019
AI, Fake AI, and Google
Should Google stick to letting the algorithm determine search results?
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