Does Online Marketing Work?
In my experience, selection effect in marketing is very real, surprisingly common, and often ignored.
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Nov 12, 2019
Airbnb, Scale, and Fraud
The success of Airbnb's platform hinges on TRUST.
Nov 5, 2019
Pizza Hut and Customer Acquisition through Product Innovation
What matters more: customer acquisition or customer loyalty?
Oct 29, 2019
Free Speech, Facebook, and Adidas
Where do you draw the line?
Oct 22, 2019
The NBA, China, and Marketing to Regulators
Why would any player voice support for Hong Kong’s protestors?
Oct 14, 2019
WeWork and Vision
Why was their IPO such a dismal failure?
Oct 8, 2019
Tumblr, Pornography, and Unseemly Arbitrage
When you offer a 97.5% discount, you know that someone will roll the dice.
Oct 1, 2019
Vaping, Juul, and “Bad Companies”
Won’t Somebody Think of the Children!
Sep 24, 2019
Amazon, Apple, Google, and Sort Order
Why SHOULDN’T Amazon assess profitability when deciding which products to sell?
Sep 17, 2019
NFL and Scarcity
What’s the biggest marketing problem for the NFL?
Sep 10, 2019
StarBUCKS, Loyalty, and Breakage
“Loyalty Program” is a completely hollow term.
Sep 3, 2019
What’s in a name?
What’s the rationale for creating a commercial that neither states nor shows the name of the product?
Aug 27, 2019
Marketing Lessons from Spider-Man vs. the Avengers
Marvel has provided a business case study for the ages.
Aug 20, 2019
Is the CMO role obsolete?
You can imagine my keen interest in some recent articles that question whether the CMO role is obsolete.
Aug 13, 2019
Investing for the Long Term in B2B
What would LinkedIn — a social network for professionals — have to gain from sponsoring a research project?
Aug 6, 2019
Why are Customer Acquisition Costs Going Up?
Why wouldn’t they be increasing?
Jul 30, 2019
Where Could This Go?
Substack has demonstrated that their model — upgrading subscribers from free newsletters to paid ones — is a feasible one for many writers.
Jul 22, 2019
Marketing for Investors
We should never lose sight of the fact that companies exist to generate wealth.
Jul 15, 2019
Happy Double Prime Day
Every now and then, though, someone shares an interesting tidbit. Almost by definition, these “over shares” are challenging to verify, but t
Jul 8, 2019
Presidential Emails
Suppose you’ve been tasked with managing an email campaign: how many messages should you send? Less is more, right?
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