In my experience, selection effect in marketing is very real, surprisingly common, and often ignored.

The success of Airbnb's platform hinges on TRUST.

What matters more: customer acquisition or customer loyalty?

Where do you draw the line?

Why would any player voice support for Hong Kong’s protestors?

Why was their IPO such a dismal failure?

When you offer a 97.5% discount, you know that someone will roll the dice.

Won’t Somebody Think of the Children!

Why SHOULDN’T Amazon assess profitability when deciding which products to sell?

What’s the biggest marketing problem for the NFL?

“Loyalty Program” is a completely hollow term.

What’s the rationale for creating a commercial that neither states nor shows the name of the product?

Marvel has provided a business case study for the ages.

You can imagine my keen interest in some recent articles that question whether the CMO role is obsolete.

What would LinkedIn — a social network for professionals — have to gain from sponsoring a research project?

Why wouldn’t they be increasing?

Substack has demonstrated that their model — upgrading subscribers from free newsletters to paid ones — is a feasible one for many writers.

We should never lose sight of the fact that companies exist to generate wealth.

Every now and then, though, someone shares an interesting tidbit. Almost by definition, these “over shares” are challenging to verify, but t

Suppose you’ve been tasked with managing an email campaign: how many messages should you send? Less is more, right?